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EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.

Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.

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Jul 10, 2018

Dan Sullivan, founder and president of Strategic Coach Inc., join Dave Will on this episode of EO 360°. Dan walks us through the different levels of thinking and how changing our thinking can change our reality. He also talks about living up until the age of 156, and how he thinks this feat can be achieved. Listen now!

Timestamped show notes

01:16 Dave introduces today's guest, Dan Sullivan, founder and president of Strategic Coach Inc.

02:01 Dan credits his partnership with his wife, Babs Smith, for the immense growth of their company, and they recently earned 1 million in revenue in a single day.

05:54 Some entrepreneurs, even if they are successful and potentially have a lot more freedom, are unhappy, because they are not measuring themselves against the ideal, and not on where they started. 

09:04 Dan is clinically diagnosed with ADD. He was able to handle it better later in life after getting it properly diagnosed.

16:43 Most people think about things and most daily thinking revolve around objects. But there is a high level of thinking, thinking about people and connecting with people. And there's a higher level where you think about other people's thoughts. But there's also level which is thinking about your thinking, your own thoughts.

20:58 The importance of asking the right questions to unlock the answers entrepreneurs already had in order to improve their mindsets and the way they operate.

22:52 Behavior changes and the reality that comes as a result of that also changes.

23:43 With science and technology becoming more sophisticated, Dan envisions living until he's 156. Friends, money, and purpose are important aspects to keep growing in order to live longer.

27:06 On creating a tool to help entrepreneurs think about their thinking, that goes beyond 360 degrees.

29:42 Dan talks about his latest book, Extraordinary Impact Filter, that can help express our thinking in a way that others can easily understand them.

32:45 Dave mentions Dan's documentary video that can be accessed on the Strategic Coach website.


Key takeaways

  • You can't measure against an ideal because an ideal is actually a destination, an illumination where you want to go next.
  • When you have a goal, don't think in terms of how to get to the goal, think of who is going to help you get you to the goal.



Entrepreneurs' Organization

Extraordinary Impact Filter book

Game Changer: The Dan Sullivan Story