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EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.

Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.

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May 29, 2018

Dave Asprey is an entrepreneur, businessman, and author from Albuquerque, New Mexico. He founded Bulletproof 360, Inc., which is the company behind the cult product Bulletproof Coffee.

In this 360° episode, he shares his successes and failures in business and in health, and his secrets on achieving a longer life. Tune in to the latest episode!


Timestamped Shownotes

01:22 Dave Will introduces the guest for this episode, Dave Asprey.

04:12 Dave Asprey talks about his most famous product, Bulletproof Coffee, the inspiration behind it, and its loyal following.

08:30 It’s cheaper to say your product is good, than it is to make your product good. But if you make your stuff really, really good, even if costs a little more, people will value that.

09:50 Dave tells of how he became the first person to have sold something over the internet in 1993, and how he could have possibly influence the first spammers on earth.

13:18 He discusses how light affects our energy in the day and in nighttime, after Dave Will took note of his yellow-tinted glasses.

15:58 The principal idea behind his latest book, Head Strong, is the way body the makes energy as the biggest factor in performance improvement.

16:30 Willpower is a biological resource.

18:00 He made 6 million dollars when he was 26, and lost it when he was 28.

20:30 Dave used to weigh 300 pounds. He talks about how he lost it and have moved on to investing a million dollars on his body.

24:40 He runs an anti-aging nonprofit called Silicon Valley Health Institute.

27:55 Dave lists down some things anyone can do to extend their life.

30:27 Intermittent fasting, an emerging health-related practice, explained on how it works and the effects it has on the body.

37:54 Having a board of directors who's going to sit down to say you're screwing up, you're off-track, because you're not going to see, you're too close.

40:11 Don’t be afraid of giving up some equity.


Key Takeaways

  • Efficacy always trumps cost, always trumps marketing and nice labels.
  • As a typical entrepreneur, you need someone to who's going to check you, the board of directors does this.
  • Bootstrap as long as you can, but if you bootstrap for too long, you're going to miss it.



Entrepreneurs’ Organization
Bulletproof – Dave Asprey's company
Head Strong – Dave Asprey’s book