Jul 9, 2026
Mike Wystrach is the founder of Freshly, the ready-made meal delivery company he launched in 2015 and sold to Nestlé for US$1.5 billion five years later. In this episode, he shares his journey from growing up in an entrepreneurial family on a cattle ranch in southern Arizona to starting Freshly. He and Dave discuss what it takes to scale a physical food business fast, how Freshly hit a US$8 million run rate in five months, and the exhaustion that eventually compelled him to sell. They also cover his current work at PetFolk, his US$75 million consumer VC fund Cutting Horse, and how he thinks about evaluating founders. In his view, grit and coachability are more vital than product and market size.
Related Links:
Mike’s Website: https://mikewystrach.com/
Mike’s LinkedIn: https://www.linkedin.com/in/michaelwystrach
Mike’s Instagram: https://www.instagram.com/mikewystrach/?hl=en