Aug 9, 2016
In this episode, Dave interviews Michael Fishman, a marketing and position advisor focused on consumer health information and products. Over the years, Mike has helped many businesses grow with over-the-counter devices and has deeply researched all methods of restorative healthcare. Listen as Dave and Michael talk about the businesses Michael has invested in and how he decided to turn his own health around.
Time Stamped Show Notes:
- 00:35 – Introducing Michael
- 03:00 – How Michael became interested in health
- 03:45 – He started in marketing
- 05:35 – “The subject of health seemed to be a calling for me.”
- 06:10 – He started at an agency with little education
- 06:50 – He found he wanted to work with a company that helps people
- 08:30 –
Bulletproof coffee
- 09:26 – How Michael was introduced to Dave Asprey, the company’s founder
- 11:15 – Investors want to work with founders who can “circumnavigate.”
- 12:08 – “Fat is really quite good for you.”
- 13:15 – How often Michael drinks Bulletproof coffee
- 14:50 – Benefits of eliminating sugar and adding fat
- 15:45 – Thrive Market
- 17:00 – “A purpose-driven company”
- 17:35 – Breathometer
- 18:45 – Pavlok
- 19:45 – The Invisible Fence Company
- 21:30 – Word culture/word association
- 23:10 – Michael’s expertise with words and copy
- 23:40 – Google ad words and keywords
- 24:10 – Using the public’s terminology
- 25:45 – “appeal to the heart”
- 26:40 –
Tim Ferriss’s podcast and his interview with Gorbachev
- 27:05 – Focusing on interview questions “for the heart, not the head”
- 30:25 – “Passion Projects” and “Think Tank Sessions”
- 30:30 – “A way to express a passion for bringing people together.”
- 31:00 – Consumer Health Summit in Scottsdale, AZ
- 32:45 – Reach Michael Fishman on Twitter and Facebook for more info
- 33:30 – com
- 33:35 – More about “Think Tank Sessions”
- 34:00 – Looking at “the timeline of business building”
- 35:10 – “Homeruns become even bigger homeruns.”
- 35:45 – The sessions are designed for any business at any stage
- 37:55 – The personal decision to cut out sugar and gluten
- 38:45 – When Michael cut out sugar, gluten and alcohol
- 39:50 – His greatest challenge is sugar
- 40:20 – The choice gave him integrity
- 41:05 – “The key was to raise my game.”
- 42:18 – Dave’s experience with cutting out meat and sugar
- 44:00 – The brain’s addiction to sugar
- 45:00 – Dave closes the interview
- 45:50 – Send Michael Fishman a direct message on Facebook
3 Key Points:
- Find a way to make your passion your business.
- Continue to think of ways that your company can grow.
- Keep your body healthy.
Resources Mentioned:
- Entrepreneur's Organization – The EO Network
- com – Get advice from a speaker and an entrepreneur
Credits:
Show Notes provided by Mallard Creatives