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EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.

Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

Apr 18, 2017

In this episode, Dave interviews Kim Walsh, the global director of HubSpot for startups. Kim is a Canadian, by nationality, and came to the US to play soccer on a scholarship. She studied at The University of Maine and Babson College. Prior to HubSpot, Kim worked for American Express, created her own agency, Boston Web Creative, and also cofounded Good Growth Capital. Tune in as Dave and Kim talk about her journey to HubSpot, what Hubspot offers for startups and entrepreneurs, and Dave’s important announcement that will help new entrepreneurs succeed.

Time Stamped Show Notes:

  • 00:05 – Entrepreneurs Organization proudly presents Virtual Learning Podcast
  • 00:35 – In a previous episode, Dave interviewed Brian Halligan of HubSpot
  • 01:25 – Dave introduces Kim Walsh
  • 02:35 – Kim was part of the Canadian national soccer team and was recruited to play for a university in the US
  • 03:45 – Kim studied at Babson College after going to The University of Maine
  • 04:48 – Dave and Kim talk about Boston Web Creative
    • 05:13 – Kim created the business with a former manager
    • 05:57 – Everyone needed a web presence during the time the business was created
  • 06:17 – Kim heard about HubSpot when Inbound Marketing was a bestseller in 2010
  • 07:26 – Good Growth Capital is Kim’s company with 3 other women
  • 08:40 – Kim is a mentor and a judge for Mass Challenge
    • 09:46 – Mass Challenge is an organization that does not take equity
    • 10:27 – 80% of startups that join Mass Challenge succeed
  • 11:12 – Dave says failure is a subjective decision
  • 12:30 – Kim has passion to help other entrepreneurs while working at HubSpot
  • 13:13 – HubSpot is known for its culture
  • 13:50 – Kim left HubSpot for 60 days to work for an enterprise software company
    • 14:23 – Kim attended a HubSpot alumni event—this is when Brian asked her to come back
  • 15:28 – Kim thinks HubSpot is unique but there a number of improvements they can still make
  • 16:07 – Dave says one of the most flattering things is when people come back
  • 16:48 – Dave and Kim discuss HubSpot for startups and HubSpot for entrepreneurs
    • 17:12 – HubSpot offers a discount of 90% in scholarships for eligible startups
    • 18:06 – HubSpot for entrepreneurs is for later staged companies—they provide opportunities for partnership
    • 19:45 – The program is a great way of getting businesses in
  • 20:54 – HubSpot’s mission is to help companies grow
    • 21:48 – The different tools and platforms needed by companies are all in HubSpot
    • 22:26 – You can run and grow a business leveraging HubSpot
  • 22:43 – Dave asks Kim what HubSpot can do for Prop Fuel
    • 23:30 – Prop Fuel will not have a sales team but will do inbound marketing
    • 24:13 – Dave signed up with HubSpot for startups for Prop Fuel
    • 24:41 – Kim says the first thing they’ll do is startup onboarding, where they will connect you with an expert
    • 25:25 – The contact tier timeline will let you see what your customers are doing
    • 25:56 – What success looks like at each stage of the game
    • 26:16 – The startup onboarding will guide you through the process and the tools
    • 27:20 – HubSpot has a partner ecosystem that can help do inbound for you
    • 28:21 – You can either sign up for a startup, onboarding expert or try the self-learn track by reading the modules that are available
  • 29:44 – Dave says he will update listeners regarding Prop Fuel’s experience using HubSpot
  • 30:59 – Dave will start a new podcast for Prop Fuel
  • 31:41 – Visit HubSpot for startups and entrepreneurs, you will have an internal portal
  • 32:05 – Kim thanks Dave for documenting his startup process with his new podcast, Prop Fuel
    • 32:25 – Dave clarifies HubSpot is not a sponsor of the podcast, but is a partner of EO
    • 33:29 – Dave is really interested in HubSpot and Brian is an advocate of EO
    • 34:05 – Dave will provide honest and transparent feedback
  • 34:22 – Dave closes the podcast and encourages you to visit his website

3 Key Points:

  1. HubSpot is that “one stop shop” for all businesses—you can run and grow your business leveraging what HubSpot has to offer.
  2. HubSpot for startups will equip founders with the platforms and tools they need to build their companies from the ground up.
  3. HubSpot for entrepreneurs is focused on later stage companies, helping them build partnerships.

Resources Mentioned: