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EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.

Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.

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Nov 1, 2016

In this episode of the EO Podcast, host Dave Will interviews creator of the CX Formula, and an expert in experiential marketing, live events, and brand activation, Jason Friedman. Prior to becoming a successfully innovative entrepreneur, Jason worked as a lighting designer/director/technician and roadie for various music groups including Carlos Vives, Juan Gabriel, Fleetwood Mac, Peter Gabriel and Rush. Listen as Jason highlights how he pivoted from life as a stagehand to life as an entrepreneur with a knack for exiting businesses for big returns.
Time Stamped Show Notes:
00:38 – Meeting Jason and his legendary CX Formula
01:23 – Moving from life as lighting designer/director/technician and roadie to life an entrepreneur
04:02 – The internet cannibalized profits away from theatrical retailers
04:52 – The challenge of creating theater and brand excitement in a physical store
05:47 – Taking the CX Formula and applying it to online business
06:37 – “If the customer is not taken care of, they’re not going to take care of you”
08:26 – Jason’s other businesses
08:34 – Commercial real estate investment
08:52 – Chain of sleep diagnostic centers
09:07 – Digital signage software platform
09:35 – Liquor business that was exited to Bacardi
09:48 – Drive Safer
10:34 – Have a healthy respect for vehicles of all varieties
11:58 – One of the biggest shortcomings of parenting today is parents failing to immerse their kids in situations they (kids) will eventually face
12:35 – How Drive Safer helps teens master defensive driving
14:17 – How to orchestrate a smooth transition after an exit
16:59 – Looking to sell versus looking for investors
18:57 – The danger of obligation without commitment
20:08 – Jason fell into a dark hole
21:16 – Forced to deal with a non-compete term for 5 years
22:28 – It was during this time Jason started coaching entrepreneurs
23:48 – How Drive Safer came into Jason’s life
25:38 – Building a scalable model for Drive Safer
26:26 – Exiting the business again
27:29 – Starting to learn internet marketing
28:39 – “Retirement is the freedom to choose what you do, not an excuse to do nothing”
30:12 – How CX Formula became scalable business
32:54 – Jason’s thoughts on Net Promoter Score
35:30 – Injecting positive experiences into your company and therefor your customers
36:18 – Dan Sullivan as Jason’s coach
40:01 – Difference between a mentor and a coach
41:00 – Mentors and coaches aside from Dan
41:55 – Jason’s grandfather
44:58 – Lee Brower
44:16 – “Today’s generation has less attention to respect and manners”
47:05 – Jason’s mastermind groups
48:07 – Platinum Plus with Jeff Walker
49:38 – Genius Network with Joe Polish
53:35 – Jason’s own mastermind/coaching group
55:10 – Jason takes things to turn into a story
56:18 – Connect with Jason on his website

3 Key Points:
Take care of your customers if you want them to take care of your business.
Always have a commitment to your ventures, but realize commitment isn’t necessarily a permanent fixture—when the time is right, walk away.
Live your life by design, not by default.

Resources Mentioned:
Entrepreneur's Organization – The EO Network
CX Formula – Jason’s website
Drive Safer – One of Jason’s businesses that he exited
Dan Sullivan – Jason’s coach
Platinum Plus with Jeff Walker and Genius Network with Joe Polish – Two mastermind groups where Jason is in

Show Notes provided by Mallard Creatives