Jun 14, 2016
Summary:
In this episode, Dave invites Connor Blakley, a 16 year-old entrepreneur and branding genius who’s helping big brands like Toyota and 7-UP, better understand Generation Z. Listen as he talks about finding what it means to be a teenage business success, straddling the social fence, and why Generation Z has a much, much more highly developed attention span than people think.
Time Stamped Show Notes:
- 00:28 – Dave introduces Connor Blakley
- 02:12 – Having friends while being a 16 year-old success
- 03:00 – The point of every relationship is finding a connection point
- 04:13 – ConnorBlakley.com
- 04:50 – Connor helps organizations understand Generation Z
better
- 05:32 – Every big brand has data on what Gen Z wants…every big brand has strategy
- 06:05 – The problem is, the data gets misinterpreted during the execution of strategy
- 07:24 – Gen Z—to the surprise of many—actually has a very high quality attention span
- 08:14 – Gen Z spends 6 to 8 seconds to decide what is of value…once that decision is made, they will devote more time
- 10:09 – It’s not a reduction in attention span, it’s an improvement of filters
- 11:00 – Is advertising dead?—according to Connor it is!
- 12:45 – Connor is a member of Joe Polish’s $25k Group
- 16:45 – Don’t push your children, create an environment conducive to new experiences
- 18:20 – Connor is a long time entrepreneur, he used to dig up rocks and try to sell them to neighbors
- 20:30 – Cameron Herold’s Ted Talk RE raising entrepreneur
- 21:10 – Cameron’s talk to parents versus Connor’s
- 23:05 – Connor can be paid anywhere from $11K to $0 to speak
- 23:38 -- $1M by the age of 20—that’s Connor’s goal
- 24:05 – His plan revolves around riding his current train of momentum—“if it ain’t broke, don’t fix it.”
- 26:26 – The correlation between physical activity and treating ADD
- 27:50 – Pressure and Hate—learn to love the pressure, learn to love the hate
- 31:09 – Connor will definitely take a gap year between High School and college
3 Key Points:
- Data is only valuable if it’s not misinterpreted.
- Don’t completely sacrifice happiness in the pursuit of a goal.
- Age is a stupid number—don’t let it be an obstacle.
Resources Mentioned:
- Entrepreneur's Organization – The EO Network
- Next Gen Conference – An annual conference for Gen Z and Millennials
- Cameron Herold – Friend and mentor to Connor
- Connor Blakley – Today’s guest
Credits:
Show Notes provided by Mallard Creatives