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EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.

Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.

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Jun 14, 2016


In this episode, Dave invites Connor Blakley, a 16 year-old entrepreneur and branding genius who’s helping big brands like Toyota and 7-UP, better understand Generation Z. Listen as he talks about finding what it means to be a teenage business success, straddling the social fence, and why Generation Z has a much, much more highly developed attention span than people think.

Time Stamped Show Notes:

  • 00:28 – Dave introduces Connor Blakley
  • 02:12 – Having friends while being a 16 year-old success
    • 03:00 – The point of every relationship is finding a connection point
  • 04:13 –
  • 04:50 – Connor helps organizations understand Generation Z better
    • 05:32 – Every big brand has data on what Gen Z wants…every big brand has strategy
    • 06:05 – The problem is, the data gets misinterpreted during the execution of strategy
  • 07:24 – Gen Z—to the surprise of many—actually has a very high quality attention span
  • 08:14 – Gen Z spends 6 to 8 seconds to decide what is of value…once that decision is made, they will devote more time
  • 10:09 – It’s not a reduction in attention span, it’s an improvement of filters
  • 11:00 – Is advertising dead?—according to Connor it is!
  • 12:45 – Connor is a member of Joe Polish’s $25k Group
  • 16:45 – Don’t push your children, create an environment conducive to new experiences
  • 18:20 – Connor is a long time entrepreneur, he used to dig up rocks and try to sell them to neighbors
  • 20:30 – Cameron Herold’s Ted Talk RE raising entrepreneur
  • 21:10 – Cameron’s talk to parents versus Connor’s
  • 23:05 – Connor can be paid anywhere from $11K to $0 to speak
  • 23:38 -- $1M by the age of 20—that’s Connor’s goal
    • 24:05 – His plan revolves around riding his current train of momentum—“if it ain’t broke, don’t fix it.”
  • 26:26 – The correlation between physical activity and treating ADD
  • 27:50 – Pressure and Hate—learn to love the pressure, learn to love the hate
  • 31:09 – Connor will definitely take a gap year between High School and college

3 Key Points:

  1. Data is only valuable if it’s not misinterpreted.
  2. Don’t completely sacrifice happiness in the pursuit of a goal.
  3. Age is a stupid number—don’t let it be an obstacle.

Resources Mentioned:


Show Notes provided by Mallard Creatives