Preview Mode Links will not work in preview mode

EO 360°, a podcast by Entrepreneurs’ Organization, explores entrepreneurship with a wide perspective, moving beyond business to those insights not often shared by high-profile thought leaders.

Host and serial entrepreneur, Dave Will, leads in-depth interviews, whose featured guests include: Gazelles founder and CEO, Verne Harnish; popular podcast host and founder of Genius Network, Joe Polish; award-winning entrepreneur, Zahra Al-Harazi; and more. Tune into this top podcast made by entrepreneurs, for entrepreneurs.

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

May 2, 2017

In this episode, Dave interviews Brian Tracy, chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. According to Dave, Brian fulfills Entrepreneurs Organization’s core values: boldly go, trust and integrity, and legacy. For the last five decades, Brian has given talks in over 80 countries, reaching over 5 million people with his books, audio and video programs, and other speaking engagements. Brian is called the modern master of professional development and personal achievement and in this episode, you will understand why.

Time Stamped Show Notes:

  • 00:05 – Entrepreneurs Organization proudly presents Virtual Learning podcast
  • 00:33 – Dave introduces Brian Tracy
  • 00:44 – The three core values of EO: boldly go, trust and integrity, and legacy
  • 01:18 – Brian is being investigated by the Guinness Book of World Records for having spoken in the most number of countries
  • 01:37 – Brian has written 82 books including Eat That Frog
  • 02:02 – Tony Robbins attributes part of his success to Brian
  • 02:20 – Other EO members, such as Andrew Phillips and Dave Bartholomeus, built a sustainable franchise system called Focal Point which was based on Brian’s professional development and business coaching programs
  • 03:05 – Brian has almost 2 million followers on Facebook and other social media sites
  • 03:30 – Brian came from a poor family and he asked himself why there were people who were more successful than others—this became his guiding question in life
  • 04:06 – Brian continuously studied, read, and wrote about success because he wanted people others to know how they, too, can succeed
  • 05:15 – Brian believes that each person has unlimited potential and we just have to learn to let it out
  • 05:34 – Brian does not believe in having heroes; instead, he researched and applied those teachings to his life
  • 06:08 – Og Mandino told Brian that there are no secrets to success, just timeless truths
  • 07:03 – Brian does NOT know how many people have succeeded because of his courses or books
  • 08:11 – Brian likes caesar salad and realized he could create the recipe himself, his recipe is written on his website
  • 09:09 – Selling is the same as making a salad, do it again and again and you’ll get better at it
  • 10:05 – “You can learn anything you need to learn to achieve any goal that you can set for yourself”
  • 10:28 – You have to realize that you have no limits
  • 11:11 – Dave asks Brian, what drives you to do what you do?
    • 11:46 – You need a certain amount of money to stop thinking about money
    • 12:11 – Before you achieve your purpose in life, you have to pay your bills and debts first
    • 12:28 – Be very good at what you do, do it well, and help other people
    • 12:35 – Dave shares a speech about starting your day by making your bed
    • 13:15 – Task completion is the foundation of self-esteem and self-confidence, and eventually, success
  • 14:19 – The law of three is that there are three tasks that account for 90% of what you do
  • 15:16 – Brian refers to his video, Success is a Journey—“life’s best decisions start with an act of faith”
    • 15:37 – Kyle Maynard, a quadruple amputee who climbs Kilimanjaro in his own video, shares the same sentiment as Brian
    • 16:18 – Brian thinks everything is an act of faith
    • 16:32 – It is important to write your goals and have a checklist of how you are going to achieve that goal
    • 17:47 – Dave was stunned by the storytelling in Brian’s video
    • 18:27 – Brian’s video became the best-selling audio program on success
    • 19:10 – Brian was invited to speak on the main platform of Million Dollar Round Table
    • 20:18 – The panel liked Brian’s talk so much they invited him to speak at their 5,000 member event
    • 20:45 – It was considered by the members to be one of the 12 best speeches in the 37 years of Round Table
    • 21:04 – Brian gave the talk once, but practiced it 50 times and it was well received
    • 21:38 – Brian studied the other presentations and wove all the presentations together for his own presentation
    • 22:20 – Brian got booked all over the world because of that one presentation
    • 22:53 – If you got an opportunity to do something, put your WHOLE heart into it
  • 23:20 – Brian shares how the Beatles were one of a hundred bands during a concert and they didn’t end of earning much
    • 24:07 – The Beatles got an opportunity to sing their original songs at a German nightclub—they did it for a year
    • 24:51 – When they went back to Liverpool again, they became a phenomenon
    • 25:17 – It was all about practice, practice, practice!
    • 25:36 – The same thing happened for Brian practicing the talk 50 times over
    • 26:02 – In sales, making more and more calls will make you better
  • 27:35 – The speaker before Brian was highly regarded and spoke about the insurance industry, he exceeded his time of 22 minutes to 30 minutes
    • 28:24 – The speaker was never booked again by the organizers and the members of the organization because he did not discipline himself
    • 29:11 – Brian always finishes on time
    • 30:10 – Other than in this podcast, Brian has only shared this story to his son
  • 31:25 – During the recession of 2006-2007, Brian realized people did not need motivation, they needed clear instruction
    • 31:50 – The basics of business is the value proposition – what is something of value you can offer your customers that can change their life for the better
    • 32:16 – The value proposition is not the product, it is the benefit of buying the product
    • 32:39 – You should be clear of what your value proposition is – what it does, not what it is
    • 33:10 – Talk about the change that will take place
    • 34:28 – Focus on the people who have the need
    • 35:06 – In his book, Good to Great, Jim Collins shares the two requirements for success: have a product that matters to people and make it superior to others’ products
    • 35:40 – If you have a high quality product, people will buy it regardless of its price
  • 36:40 – Check out Brian’s website
  • 37:05 – Brian shares three things you need to do to be successful:
    • 37:08 – Accept responsibility for your life and situation today
    • 37:44 – Set clear goals and write them down
    • 38:14 – Continue your learning to get better and better
  • 38:49 – The deepest desire of people is to fulfill their potential
  • 39:19 – Brian offers free materials on his website and his paid programs have guarantees
  • 40:10 – Dave closes the episode and encourages you to visit his website 

3 Key Points:

  1. You have NO limits except the ones you create for yourself.
  2. As a speaker, be respectful of the time given to you and stick to the schedule.
  3. Be clear of your value proposition—remember the value is not the product, but the benefit of buying the product. 

Resources Mentioned: